EPOS dashboard for FMCG brands
Your retail sales data, in one place.
Every retailer reports your sales differently. Pivot collects sales and stock from ten retailers and shows them the same way, so you understand your week without logging in to ten portals.
Sales and stock from ten retailers
- Holland & Barrett
ROI
- CLF
Ten portals, ten formats. One dashboard.
Each retailer has its own portal, its own reports and its own week. Pivot does the downloading and lines it all up, so the whole team works from the same numbers.
Every retailer, side by side
Units, revenue, rate of sale and stores selling, measured the same way for every retailer you supply.
Your brand only, hosted in the UK
Your team signs in once and sees only your brand's data. It's stored in Microsoft Azure's UK South region.
Collected for you
Pivot fetches each retailer's reports as they're published, and picks up their corrections. Nobody downloads a spreadsheet on Monday morning.
Ask the AI Agent
Ask a question about your sales in plain English and get a written answer with charts and a table, from your brand's data only.
How did Tesco sell over the last 8 weeks?
Revenue rose in most weeks, led by your two best-selling SKUs. Here's the trend by week, and the products that moved most.
ExampleDownload or connect
Export your sales as a CSV for your own analysis, and connect your own tools to WFL Sales data with an API key.
See it in a minute
A quick tour of the reports brands use most, shown on demo data.
See which SKUs genuinely move
Total sales flatter the SKUs in the most stores. Rate of Sale divides each week's sales by the stores that sold or stocked the SKU, so a SKU in 900 stores and one in 90 compare fairly.
How rate of sale is worked outSee your service level the way your retailer does
For Tesco and Ocado: how much of what the retailer wanted was ordered and delivered, the weeks that fell short, and every product down to depot or fulfilment centre and day.
How service level is worked outAnd the reports you open every week






Make it yours
Set Pivot up the way you work
Pivot remembers how you like to see things, so the pages you check every week are one click away and already set up.
- Star the pages you use. Star a page in the menu, then switch the menu to Favourites to see only those pages, on any computer you sign in on.
- Jump straight there. Press ⌘K or Ctrl K, type a page or retailer, and go. The pages you opened last are listed first.
- Charts that keep your settings. Choose the date range, time frame, measure and chart type, then save. The chart opens that way next time. Reset puts it back.
- Light or dark. Switch from the top bar whenever you like.

For brands WFL distributes
EPOS shows what sold through. WFL Sales shows what you sold in.
Your invoiced sales and open orders, right next to your retailer EPOS data.
- Net sales and cases against last year, by customer or SKU
- Your top ten customers, and how each one's week went
- Every open order with its delivery date, and earlier order book uploads to look back at

Getting started
Book a demo
We walk you through Pivot and show what it looks like with your own brand's numbers.
We connect your retailers
We set up a feed from each retailer you supply and load as much history as each one allows.
Your team signs in
We give your colleagues access. Everyone sees the same numbers, and only your brand's.
Which retailers does Pivot cover?
Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Booths, Holland & Barrett, Ocado, Tesco ROI and CLF. Ask us about others.
How up to date is the data?
Pivot collects each retailer's reports automatically as they're published, so pages update without anyone downloading anything.
Who can see our data?
Only the people we give access to for your brand. Each person signs in and sees their own brand's data.
Where is the data stored?
In the UK, in Microsoft Azure's UK South region.
How much history do we get?
Pivot keeps every week it collects. How far back it starts depends on how much each retailer lets us download.
Want to see it with your own numbers?
Tell us which retailers you supply and we'll set up a demo.
